We use the LinkedIn remarketing provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, to display our advertising to a dedicated target group.
We use LinkedIn to show the advertisements displayed within LinkedIn advertising services and its affiliates only to those users who have also shown an interest in our website or who have certain characteristics (e.g., interests in specific themes or products that are determined from the websites visited), which we submit to LinkedIn (so-called "remarketing"). We use LinkedIn to ensure that our ads correspond to the potential interests of users.
In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. We can use this data to display targeted advertising outside of our website without identifying you as a website visitor.
The processing of the data is based exclusively on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent for the future at any time by changing the Heraeus cookie settings: https://www.heraeus.com/en/group/heraeus_group/cookie.html
2.16 Microsoft Dynamics 365 CRM
We use the Microsoft Dynamics 365 Cloud for Marketing automation system provided by Microsoft Corporation (Microsoft Deutschland GmbH, Walter-Gropius-Straße 5, 80807 Munich, Germany) – hereafter referred to as “Microsoft” – to carry out marketing campaigns, for analysis purposes and for target group-specific contact with customers and potential customers. The data is processed within the European Union.
In particular, we use the system to send email communications (e.g., in connection with the provision of downloads), for event management (e.g., to manage event participants) and to provide landing pages and contact forms.
System components integrated in our website (e.g., forms) use so-called “cookies” that are stored on the user’s computer and enable us to analyze the use of the website.
In particular, the following information is collected: client ID, geographical location, browser type, duration of the visit and pages accessed.
Pseudonymized email tracking: The statistical information collected also includes whether the newsletter was opened, when it was opened, and which links you clicked on. While this information can technically be attributed to individual newsletter recipients, the analysis of personal data has been deactivated and information about newsletter recipients is only analyzed pseudonymously and cannot be decrypted and attributed to individual users.
Double opt-in and recording of data: Subscribing to our newsletter is subject to a so-called double opt-in process. This means that after subscribing for our newsletter you receive an email in which you are asked to confirm your subscription. Such confirmation is necessary to ensure that people do not subscribe using someone else’s email address. The newsletter subscription is logged so the subscription process can be verified in accordance with legal requirements. This includes recording the date and time of the subscription and the confirmation as well as the IP address. The changes to your data saved by the email marketing service provider are also logged.
Unsubscribe: You can unsubscribe from the newsletter at any time, i.e., you can revoke your consent to receive it. There is an unsubscribe link at the end of each newsletter. Your personal data that has been processed in connection with the mailing of the newsletter will be deleted after you unsubscribe.
3. CRM Systems
We use the Microsoft Dynamics 365 CRM system from Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, United States) – hereafter referred to as Microsoft – as a cloud service, i.e., the data is processed at Microsoft data centers.
We use your data solely for the technical processing of requests and we do not disclose the data to third parties.
In particular, we use the system to manage customers and prospective customers (leads) and to process user requests faster and more efficiently. The use of the system is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR.
Last updated: 11th July 2022